The architecture is a contemporary interpretation of Georgian urban residential architecture. The use of the site is primarily residential.  The organisation of the accommodation has aimed to:
-    create an identifiable urban development – a city block.
-     provide a mix of 1, 2 and 3 bedroom apartments and business accommodation at street level.
-    create an internal landscape to provide an internal focus and sense of place which is both private and communal, and which respects the needs of both.
-    create a public pedestrian route from the north (Limehouse Basin)     through the site to link with the public access to the Thames at Blyth’s Jetty.
-    create an opportunity for future development to be related to the site,     particularly to the north. The architecture of the scheme is informed by the following:
-    respecting the quality of existing conservation area riverside housing.
-    creating a positive ‘street-house’ relationship, both on Narrow     Street and within the new development, consistent with the historical residential footprint of the area.
-    expanding the material feel given by the few neighbouring buildings.